Back in Los Angeles, I became obsessed with one question: what would the perfect affogato look like? So I asked everyone — surfers, models, bartenders, corporate professionals, the general manager at U-Haul, a Costco employee, friends, strangers. I wanted to understand what people loved, what they were missing, and how an affogato could become more than dessert.
In less than a month I developed every recipe, designed the brand identity, photographed every drink, built the website, launched our social platforms, filed the LLC, began reaching out to cafés and restaurants across Los Angeles, planned the first pop-ups, and finalized the menu I'd imagined on that plane — the Thaitini, the Strawberry Matchatini, the Espressotini, and our non-alcoholic Butterfly Blue.
Fogato isn't backed by investors, a hospitality group, or a family business. It's built with savings from years of working in food service and marketing, countless late nights, and a community of friends who believed in this dream long before it had a name. A neighbor's kitchen has quietly become our first headquarters. Artists and photographer friends have generously given their talent. Another friend — my unofficial LA furniture plug — has filled our pop-ups with beautiful pieces so I could create the world I imagined long before I could afford it.
I'm leaving my career in AI while continuing my Master's at Berkeley to build Fogato full-time. It's exciting. It's terrifying. And I honestly couldn't be happier.